Bento Guide
The brand behind a visual B2B offer system inspired by the structured clarity of Japanese bento boxes.
Brand Kit
Bento Guide brand kit and usage system.
A practical identity kit built around modular clarity: one bento-inspired icon, a clean wordmark, restrained color usage, and consistent spacing.
Brand assets
A compact kit for using Bento Guide with consistency.
Use this page as the practical source for logo files, colors, typography, favicon assets, media references, and short press-ready descriptions.
FormatSVG + PNG
Main color#2563EB
Dark color#0B132B
Use caseSaaS / product marketing
01 · Logo system
Approved logo forms
Use the logo in its approved forms only. Do not alter color, proportions, spacing, or typography.
Primary horizontal logo
Stacked logo
Icon only
Reversed on dark
02 · Colors
Color palette
Primary Blue
#2563EBDeep Navy
#0B132BLight Neutral
#F4F6F8Guide Gray Blue
#94A3B803 · Typography
Typography system
Bento Guide uses a premium editorial contrast: a strong serif for memorable headlines and a soft sans-serif for product, interface, and body text.
Headlines
Fraunces
Use for hero statements, section titles, and strong marketing messages.
AaBody & UI
Manrope
Use for paragraphs, navigation, product labels, buttons, and interface-style content.
Aa04 · Usage rules
Protect the brand
✓
Use approved files
Always use the provided SVG or PNG assets.
×
Do not stretch
Never scale the logo disproportionately.
×
Do not recolor
Use only the approved colors and monochrome versions.
×
Do not add effects
No shadows, glows, outlines, or decorative effects on the logo.
05 · Media & press kit
Useful notes for media, partners, and press releases
Use the following language when describing Bento Guide or Bento Guide Studio in articles, announcements, or partner communications.
Bento Guide Studio
A private-access SaaS workspace for preparing visual, buyer-ready B2B product offers.
Short boilerplate
Bento Guide Studio helps sales teams turn complex product, trade, and container-based offers into clear visual presentations and commercial documents.
Media & access
For media inquiries or partnership discussions, contact press@bentoguide.com.
06 · Downloads
Individual files
Download the core brand assets used on this website.
